Campaign Materials

Below are resources to help you succeed during your Workplace Giving Campaign. If you have questions or need anything in a different format, please contact Elissa Sherden at 507-529-4830 or elissas@uwsemn.org.


Quick Guide

 


UWSEMN Logos

Download all logos as .png files. Each logo is transparent.

Black logo of United Way of Southeast Minnesota

Logo of United Way of Southeast Minnesota with white text

Black logo of United Way of Southeast Minnesota

White logo of United Way of Southeast Minnesota

 


Pledge Forms

2026 Pledge Form

United Way of Southeast Minnesota's pledge form

Download PDF

 


Workplace Champion Playbook

Campaign Playbook

United Way workplace campaign volunteers painting circle of hope

Download PDF

 


Why United Way

2026 Brochure

Blue brochure with young family to the right, and overview on United Way's mission and impact.

Download PDF

2025-2026 Annual Report

Two men shaking hands, text reads 2025-2026 annual report

View PDF

 


Reasons to Give

Caring Club Rewards Program

Image of the 2025 Caring Club card

Your gift of $204+ enrolls you in United Way's Caring Club rewards program.

Personal Satsifaction

Blue icon of hands with a heart between them

When you make a gift, you positively impact over 35,000 individuals in our community.

 


Sample Communications

Sample Emails

Sample emails for United Way Workplace Campaigns

Download PDF

10 Days of Facts

List of 10 facts for United Way Workplace campaign

Download PDF   Download DOCX

 


Posters

Dollars (Poster)

Blue and white graphics explaining how donor dollars are used in the community

Download PDF

Our Impact (Poster)

United Way's blue graphic explaining different impact areas and goals

Download PDF

Karizma (Poster)

United Way Board Member Karizma Maxson shares how United Way gives back to the community.

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Nick (Poster)

Nick Rethemeier sharing why he joined the United Way's Board of Directors.

Download PDF

 


ALICE Information and Activities

More than 1 out of 3 households in Southeast Minnesota struggle to meet their basic needs. These households are ALICE: Asset-Limited, Income-Constrained, Employed.

ALICE households earn above the Federal Poverty Level (FPL) but are unable to afford the cost of basics including housing, child care, food, transportation, health care, and technology. Unlike the Federal Poverty Line and Consumer Price Index (CPI), the ALICE threshold is based on the local prices of essentials that low-income households prioritize.

We all know people who experience these struggles. They are our elderly neighbors, the cashiers at our favorite grocery stores, and the professionals who care for our toddlers and our aging parents -- if we aren't ALICE ourselves.

They are the reason United Way of Southeast Minnesota is working alongside our partners and community to close the gap between financial hardship and financial stability so that every family, in every ZIP code, has an equal opportunity to thrive.

When our ALICE neighbors move from merely surviving to thriving, our entire community wins.

ALICE Across our Counties

ALICE data in Olmsted County

View all Counties (PDF)

Difficult Choices (Activity)

Red playing card with text that reads challenge card

Coming Soon!

Kitchen Sink (Activity)

Coming Soon!

 

Full Campaign Toolkit

This ZIP file does not include ALICE information or activities.

Download a ZIP file of all the above resources

 



last updated August 31, 2026 1:27 PM